Sparking Small Business Social Media Marketing With Video
By David Murdico
Centering a social media campaign around online video is an effective online marketing strategy for small to medium sized (SMBs) and local businesses. Companies are starting to use video but very few are realizing video’s true value as the initial focal point of a targeted social media marketing campaign or, the spark. Likewise, many businesses are embracing social media but not getting as much out of the experience as they could. With a social video approach, video serves as the center of conversation from which layers of additional conversation evolve across social networking channels, blogs and forums often extending into traditional publications and beyond. This conversation goes from being about the video to being about the business behind the video, to the products and services offered by the business, the people behind the business and so on. As with any successful marketing effort, this requires proper planning and execution. I’ll explain how we attack the process from start to finish and give you some fresh ideas that will help you get your business get noticed online. Read more …
