By David Murdico

Centering a social media campaign around online video is an effective online marketing strategy for small to medium sized (SMBs) and local businesses. Companies are starting to use video but very few are realizing video’s true value as the initial focal point of a targeted social media marketing campaign or, the spark. Likewise, many businesses are embracing social media but not getting as much out of the experience as they could. With a social video approach, video serves as the center of conversation from which layers of additional conversation evolve across social networking channels, blogs and forums often extending into traditional publications and beyond. This conversation goes from being about the video to being about the business behind the video, to the products and services offered by the business, the people behind the business and so on. As with any successful marketing effort, this requires proper planning and execution. I’ll explain how we attack the process from start to finish and give you some fresh ideas that will help you get your business get noticed online. Read more …

SpotZero has recently launched an online video and social media marketing campaign for Walker Corporate Law Group including social networking via Youtube, Facebook and Twitter, blog and forum outreach and social bookmarking. To see some of the global results Google Scott Edward Walker and to see local results search Corporate Law Silicon Valley on YouTube.

Tessa Wegert writes on ClickZ today that according to a recent  Ad-ology Research report, “69 percent of small business advertisers anticipated that their spending on online advertising for 2009 would be equal to or greater than last year.” What does this mean to you as a small business? It means that this is what your competition is going to be up to. Tessa goes on to write that “Recent trends in small business marketing include video, custom content creation, and social networking, Read more …

Online video drives traffic and commands attention like no other advertising medium ever has. Businesses of all sizes are having to work harder to be noticed by their customers and video advertising is being embraced by smart, forward thinking business people that are looking to stand out online.