What Are The Big Ad Opportunities for Small Businesses?
Tessa Wegert writes on ClickZ today that according to a recent Ad-ology Research report, “69 percent of small business advertisers anticipated that their spending on online advertising for 2009 would be equal to or greater than last year.” What does this mean to you as a small business? It means that this is what your competition is going to be up to. Tessa goes on to write that “Recent trends in small business marketing include video, custom content creation, and social networking, which continues to benefit from the momentum generated by consumer and media buzz. Services like Twitter, LinkedIn, and Facebook all help small businesses to connect with local customers, disseminate product news and information, generate site traffic, promote sales and special offers, and even hire new employees.”
Video and social media are truly earning their stripes this year as they prove their value to small businesses medium and large businesses alike.